MLF is the largest music event in the Balearic Islands. With 55,000 attendees per edition, 5 stages, and over 80 bands each year, it has established itself as a boutique festival among the greats. Its lineup has featured bands such as Muse, Placebo, Jamiroquai, Franz Ferdinand, Black Eyed Peas, The Prodigy, Iggy Pop, Massive Attack, Justice… and electronic music artists like The Martinez Brothers, Peggy Gou, Solomun, Jeff Mills, and Moderat.
As Creative Director, I have been responsible for developing the annual lineup launch campaigns and sales strategies, leading a full rebranding, creating a new concert series outside the main venue in unique locations (castles, cathedrals, secret spots…), designing the new electronic stage and generating spin-off events beyond the festival itself, collaborating on the concept and development of the new VIP-Premium area, design and art direction of the space...
